Position Title: SEO Analyst

Department: Marketing

Reports To: Digital Marketing Manager

Supervises: None

Work Location: Bangalore

Position Summary:

The SEO Analyst is responsible for analyzing, tracking, and optimizing the performance of our digital properties in search engines to improve organic visibility and traffic. This role demands a strong analytical mindset, expertise in SEO tools, and a strategic understanding of search engine behavior. The SEO Analyst will work closely with the content, development, and marketing teams to deliver actionable insights and data-driven recommendations for improving search rankings.

Essential Duties and Responsibilities:

1. Conduct in-depth keyword research to identify SEO opportunities.
2. Analyze website traffic, rankings, and SEO metrics to measure success.
3. Perform regular technical SEO audits to identify issues and provide solutions.
4. Monitor and evaluate competitor SEO strategies and industry trends.
5. Collaborate with content creators to align SEO objectives with content strategy.
6. Analyze on-page SEO elements and recommend improvements (title tags, meta descriptions, header structure, etc.).
7. Support the development and execution of link-building and backlink analysis strategies.
8. Use tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs to generate regular reports and insights.
9. Track algorithm changes and adjust strategies accordingly.
10. Present SEO findings and performance trends to stakeholders with actionable insights.

Qualifications:

Education/Experience:

1. Bachelor’s degree in marketing, Communications, Data Analytics, IT, or a related field.
2. 2–5 years of experience in SEO, digital marketing analytics, or web optimization.
3. Proven experience in sales and strong understanding of Black Hat and White Hat SEO methodologies.

Skills & Abilities:

1. Strong analytical and critical thinking skills with a focus on SEO data interpretation.
2. Deep understanding of search engine algorithms, ranking factors, and SEO best practices.
3. Proficiency in SEO tools like Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar platforms.
4. Experience with CMS platforms such as WordPress or Statamic.
5. Familiarity with HTML/CSS and web architecture from an SEO perspective.
6. Effective communication skills to present insights clearly to both technical and non-technical stakeholders.
7. Optimize website and content for AI-driven search engines and generative search results (e.g., Google SGE, Bing Copilot).

Language Ability:

1. Fluency in English; excellent comprehension and communication skills.

Math Ability:

1. Basic to intermediate math and statistical analysis skills to interpret data and generate insights.

Reasoning Ability:

1. Strong problem-solving ability, with attention to detail and strategic insight into SEO impacts.

Computer Skills:

1. Proficient in Microsoft Office Suite (Excel for data analysis, PowerPoint for reporting).
2. Skilled in SEO and analytics platforms (SEMrush, Ahrefs, Moz, Screaming Frog, etc.).
3. Familiarity with basic HTML, JavaScript, and site structure from an SEO standpoint.

Certificates and Licenses:

1. Google Analytics or HubSpot SEO Certification preferred.

Information Security and Privacy Statement:

Employees must adhere to all company policies and procedures related to information security and data privacy as applicable to their job responsibilities.